Big Ideas Make a Big Difference
DOTCOMS needed to create NikeStore.com.cn as an online authentic sport store providing a premium shopping experience for targets, while driving loyalty and effective online sales to engage the audience and change their online shopping behaviors.
DOTCOMS created a four-phased online strategy:
DOTCOMS’work on this project yielded impressive results. Demand generation year on year increased 140%, while average order value year on year increased 10%. Store revenue year on year increased 160%.Live Preview