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Big Ideas Make a Big Difference

Project Description


DOTCOMS needed to create NikeStore.com.cn as an online authentic sport store providing a premium shopping experience for targets, while driving loyalty and effective online sales to engage the audience and change their online shopping behaviors.


DOTCOMS created a four-phased online strategy:

  • Multiple-dimension media strategy to drive traffic from the brand site, search, social network, mobile device, or online display ad to www.nike.com/cn/zh_cn/
  • User-friendly, sales-driven content arrangement and creative to optimize efficiency and maximize sales
  • A tracking system to measure and refine the site
  • eDM to follow up and build member relationships for repeat visit and purchase

    DOTCOMS’work on this project yielded impressive results. Demand generation year on year increased 140%, while average order value year on year increased 10%. Store revenue year on year increased 160%.

    Live Preview


    • Design
    • HTML/CSS
    • Javascript
    • Backend


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    • Address: 251 EAST 33 STREET, 5TH FL NEW YORK, NY 10016

    • Address: 75 avenue Matignon 75008 Paris,France
    • Address: 77 Vitosha Blvd. Sofia 1510 Bulgaria

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    • Email: inquiry@dotcomsdesigner.com